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Green Industry

View Ron's Message Below. Then Scroll Through Overviews of the Topics That Can be Presented in a Live or Virtual Event. View Full Descriptions Below Them.

Through the Lens: The Art of Seeing the Big Picture!

In this exciting breakthrough program, Ron Rosenberg, photographer, marketing expert, and author of Through the Lens, will show you how to focus on the right goals and objectives to help you grow your green industry business, deliver added value to your customers, and create a life of passion and purpose.

Program Descriptions

Through the Lens: The Art of Seeing the Big Picture!

As a green industry professional, it can be difficult seeing the big picture and understanding what you need to do in your business to be successful. The environment is constantly changing and you must continually evaluate your markets to address your customers' needs, convert first-time customers into long-term clients, and implement specific strategies that will grow your business and increase revenue.

​Doing all of this successfully requires a combination of creativity, technique, imagination, and technology.  ​In this highly engaging program, Ron Rosenberg, photographer, marketing and communications expert, and author of Through the Lens, will show you how the strategies used to create striking photographs are exactly the same ones you need to apply in your nursery, landscape, or tree care business to see results.


This is a transformational approach that will help you recognize significant opportunities, be able to focus your efforts on areas that will offer the greatest results, and enjoy the powerful impact you can have on your business and your life!

​This program will help you:

  • Identify the most important areas to focus on in your business

  • Discover the real value of planning, execution, and tenacity

  • Uncover the secret to being prepared when opportunities present themselves

  • Learn the strategies you can use to balance competing aspects of your business

  • Realize your passion as you build a life full of meaning and purpose

Additional Note: The Through the Lens book offers a great opportunity for event sponsors, as we can create a customized version to give to program attendees with a special message from the sponsor. 

Through the Lens

The Eight Rings of Extraordinary Leadership!

Providing strong leadership in your nursery, landscape, or tree care business has become more challenging than ever. Your days are filled with so many routine tasks, to-dos, and obligations that you go from one moment to the next without taking the time to appreciate the significant value you bring to your team and to your customers. Isn’t it time for a change?

In this powerful program, Ron Rosenberg, will show you how to focus on what’s important and eliminate the distractions that are holding you back. You’ll discover how the Eight Rings of Extraordinary Leadership can be applied in your business to help you lead your team to new levels of performance and effectiveness.

You'll discover how to: 

  • Build a team with the right skills to achieve your objectives

  • Develop your business to meet the needs of any project

  • Bring out the absolute best in each team member

  • Focus on what's important throughout the day

  • Determine when you have to make a change in your team

Come prepared for fun as you learn how to apply the “Eight Rings” to help produce profound change in your business.

Dominate Your Market

Get Customer Focused and Dominate Your Market!

Tired of marketing strategies that aren't generating a constant source of revenue and new business? Then it's time to take a critical look at what you're doing - or not doing - to help you exceed your customers' expectations and dominate your market.

In this highly interactive and entertaining program, you'll discover seven proven strategies to help keep you in front of your customers on a regular basis, tackle their most pressing concerns, and continue to grow your business in this challenging and unpredictable environment.


In this program, you’ll discover:

  • The “secret question” that will completely change your marketing

  • Why people say, “So What?” when they see your promotional efforts

  • Three things you don’t know about your customers that are costing you money

  • The long-term value of a customer and its importance to your bottom line

  • 5 critical marketing metrics to let you know what’s working…and what’s not!


See for yourself why Ron Rosenberg’s sessions are always filled to capacity and discover proven marketing strategies that will help you take your business to new levels of success.

Marketing Materials

The Marketing Checkup: Are You Getting the Results You Want?

Are you getting the same mediocre results from your website and promotional materials? It’s probably because they're unattractive, out of date, and really don't address the ever-changing needs of your prospects and customers. Isn't it time to take a critical look at your promotional materials and start getting a measurable return on your investment?

In this highly interactive and hands-on session, you’ll discover how to apply proven marketing strategies to dramatically improve the effectiveness of your marketing communications. Plus, you’ll have the opportunity to submit samples of your materials prior to the program and get feedback during the session that will help you discover what's working...and what needs to be changed now!

In this extremely valuable session, you’ll discover:


  • 12 specific elements that MUST be in every marketing piece

  • Proven copywriting strategies that will improve your response rates

  • The most important print component and why most people miss it completely

  • 3 simple strategies to double the effectiveness of your website

  • Over 25 specific examples of what to do…and what not to do in your marketing


This is an incredibly powerful hands-on session you can’t afford to miss!  Find out why Ron Rosenberg’s sessions are always filled to capacity and take your marketing communications from adequate to exceptional!

Getting to the Heart of Customer Loyalty and Retention!

The business climate of the green industry is making it more challenging than ever to get new customers…and even tougher to keep the ones you already have. That's because they're constantly bombarded with an endless barrage of "communication clutter" from every imaginable source.


What cuts through the clutter and gets results are personal and targeted messages that address their specific needs. These kinds of “personal touches” will help you create long-term relationships, build trust, and significantly increase your level of repeat and referral business.

Marketing and customer service expert Ron Rosenberg will share proven service strategies to help you develop instant rapport with your customers (both in-person and virtual), enhance customer loyalty, and turn your existing customers into your best salespeople.

In this highly interactive and entertaining session you'll discover:


  • 3 approaches to Customer Loyalty that can transform your business

  • The secret to establishing instant rapport that will help you get more customers

  • The long-term value of a customer and its importance to your bottom line

  • 12 specific strategies to enhance customer loyalty and increase retention

  • How to turn your existing customers into your best salespeople


See for yourself why Ron Rosenberg’s sessions are always filled to capacity and learn how you can raise your level of service from average to exceptional!

Customer Sat.

Web SOS: Simple Online Solutions to Grow Your Business

The green industry is experiencing radical change; your customers are expecting more than ever before, but your website struggles to stay relevant and doesn’t do enough to help grow your business.

A highly effective website takes a lot more than pretty graphics, a content platform, and detailed descriptions of your services and related offerings. What you need is a detailed road map so you can develop a comprehensive web strategy that actually gets results.

In this brand-new program, you’ll go way beyond the basics and discover the seven components you must include in your web strategy to attract prospects, generate new business, and deliver a steady stream of revenue!

You’ll discover:

  • Four proven strategies to double the effectiveness of your website

  • How to transform your website copy so visitors will stay engaged and take action

  • Why it’s essential to have an automated follow-up strategy to build relationships with your customers and prospects

  • The secret to using your website as the focal point of your marketing


Plus you’ll have the opportunity for a “Website Makeover” where you’ll discover everything you need to know to get immediate results! This program will open your eyes to what’s possible, and give you the tools to make it happen!


Quest for Community: How to Reconnect, Renengage, and Reenergize Your Life!

The COVID-19 pandemic has brought to the forefront a challenge that many people have been facing for some time: the need for real and authentic community. The isolation they're feeling can severely impact their mental health and well-being, their personal relationships, and even their work performance!


The popularity of tools like Zoom, Hangouts, and Skype has enabled people to create "virtual groups" to get the human interaction they're lacking in their daily lives, but what happens when the dust settles and we find ourselves in the world of the "new normal?"

In this enlightening program, Ron Rosenberg will help you discover why it’s absolutely essential to identify, create, and actively promote communities with like-minded people who share similar passions, goals, and objectives.

This isn’t some abstract collection of “psycho-babble” concepts. Instead, you’ll discover a comprehensive, step-by-step approach to help you build the type of communities that will help build relationships with your customers and re-energize their lives with a sense of belonging they haven’t felt in years.

You’ll discover:

  • Why people have abandoned communities and the severe impact this has caused

  • 3 reasons why communities are absolutely essential to your health and well-being

  • Over 20 different examples of communities in 7 diverse categories

  • Specific strategies to identify and connect with the groups that are right for your customers

  • How the concept of “community” can also completely transform your business!


This is a “game-changing” program you simply can’t afford to miss. Find out why Ron Rosenberg’s programs are consistently among the highest-rated at events, and prepare to reconnect, reengage, and re-energize your life!

Quest for Community

Double Your Memory: How to Remember Names, Faces, and Important Information!

If you have trouble remembering people’s names and other important information, then this is the program for you.  One of the top-rated sessions at conferences across the country, this highly interactive and entertaining program will help you dramatically improve your memory!

Thousands of people just like you have learned these simple techniques that will help you remember names and faces and other details, and recall them days or even weeks later!

You'll discover:

  • How to unlock your hidden memory potential

  • 5 different techniques for remembering product and customer information

  • The 4 simple steps to remembering names and faces for as long as you need to

  • How your new memory skills will translate to dollars on your bottom line


Come prepared to have fun as you learn how to double your memory and create lasting impressions on your customers, co-workers, family, and friends!

Double Your Memory

Beyond Time Management: How to Get Twice the Work Done in Half the Time!

There’s simply more to do each day than you can possibly accomplish. But what if you could double your productivity?


In this highly interactive and entertaining program, you’ll discover seven proven strategies to help you focus on what you do best and how to eliminate, automate, and outsource everything else.


You’ll identify your greatest time challenges and how you can overcome them. Plus you’ll discover the dirty little secret about schedules and “to-do” lists and proven strategies for managing phone calls, email, and other distractions!

In this program, you'll discover:

  • Why you can’t seem to get everything done that you need to

  • The dirty little secret about traditional time-management techniques

  • 3 major sources of disruption that you can fix immediately

  • A proven strategy for managing phone calls and e-mail that will free up an hour each day

  • The “secret weapon” that will help you hire the best talent every time!


Find out why Ron Rosenberg’s conference sessions are always filled to capacity, and take your personal productivity from adequate to exceptional!

Beyond Time Management


Why Select Ron for Your Conference or Event!

Ron’s programs are fun, energizing, and will keep the attendees on the edge of their seats. He engages the audience through the use of humorous stories, input from participants, and group exercises. His programs are highly interactive with lots of group participation. This provides an environment for people to discuss issues, ask questions, and learn from other people who deal with the same challenges in their own organizations.

Ron is booked primarily by prior clients or program participants who ask him to speak at subsequent events. That’s because the feedback from his programs is always extremely high, with many participants saying how they felt the session was the best one of the conference!

In addition to the presentation, Ron works closely with his speaking clients to help them market their conferences to boost conference attendance and to ensure participants are so happy with the event that they’re excited about returning again the following year!

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